Pike and Rose Announces Six New Restaurants for Phase One

Pike and Rose Announces Six New Restaurants for Phase One

Today, Pike and Rose released the following about six new restaurants that have signed leases in the first phase of development, scheduled to open in Fall 2014:


Federal Realty Investment Trust (NYSE:FRT) today announced the execution of six new tenant leases that will bring upscale and fast-casual dining options to Pike & Rose, the first major project to break ground in the designated White Flint District since the approval of the White Flint Sector Plan. The restaurants will feature American, European and Asian fare, and will open within Phase One of Pike and Rose in Fall 2014.

“Phase one will represent the premiere dining and entertaining collection in the White Flint District,” said Evan Goldman, Vice President of Development for Federal Realty Investment Trust. In addition to the six new restaurants, the collection includes the first iPic Theater in the region, along with its signature restaurant, Tanzy, and signature bar, Salt Bar. There is also a 250-seat music venue being developed in partnership with Strathmore Hall Foundation.

The six new tenants include:

Del Frisco’s Grille: Del Frisco’s Grille is a modern bar & grill dishing up creative twists on American comfort classics.  In 2012, Del Frisco’s Grille was honored by Nation’s Restaurant News as the winner of the 18th annual Hot Concepts Award and Del Frisco’s Grille in Rockefeller Center was distinguished by the New York City Association of Hotel Concierges as the winner of the 2012 Concierge Choice Award for Casual Dining, an honor given to those who create exceptional experiences for New York City visitors. This will be the second DC-area location for Del Frisco’s Restaurant Group, whose 8,500 square foot Pennsylvania Avenue location opened to acclaim in July of 2012.

“We are excited to welcome our new friends and neighbors at Pike & Rose to Del Frisco’s Grille with our warm, genuine hospitality,” said Mark S. Mednansky, CEO of Del Frisco’s Restaurant Group.  “We are thrilled to have such wonderful real estate partners and have strategically chosen the most dynamic locations in cities with exciting growth and vibrant dining scenes.”

Protein Bar: Chicago favorite Protein Bar – known for serving healthy food, only healthier – offers flavorful food in a hip, trendy environment. Protein Bar’s menu, service style, and stores are set up for quality, style, and speed. Protein Bar’s Pike & Rose location will be along Old Georgetown Road and will be the restaurant’s fourth Washington, D.C. location, having opened its first D.C. location in late 2012.

Roti: Offering fast-casual Mediterranean cuisine, Chicago-based Roti has focused its second phase of growth in the Washington, D.C. area, quickly growing its footprint to 11 regional locations. Roti’s Pike & Rose location will be its second in Montgomery County and will be on Old Georgetown Road.

ShopHouse Southeast Asian Kitchen: ShopHouse, the new Southeast Asian concept by Chipotle, will open its fourth D.C.-area location at Pike & Rose on Old Georgetown Road. Inspired by the flavors of Thailand, Vietnam, Malaysia and Singapore, the restaurant model takes a cue from Chipotle with its focus on sustainably sourced ingredients, and its model of serving customers in an interactive format that allows individuals to create their order to their exact specifications.

Lettuce Entertain You: The Lettuce Entertain You restaurant group will be opening two restaurants at Pike & Rose, both of which are new concepts to the East Coast. Lettuce Entertain You has a history of success locating restaurants within mixed-use environments, including Mon Ami Gabi in Bethesda Row and Reston Town Center, Wildfire in Tysons Galleria, and Big Bowl and Community Canteen in Reston Town Center.

“I am very excited to be working with Federal Reality given their history for creating and building amazing spaces,” said Chef/Partner Jeff Mahin of Stella Barra Pizzeria, M Street Kitchen, and Do-Rite Donuts. “We will be introducing two concepts to the East Coast at Pike & Rose.  One will be artisan pizza and the other will focus on new American cuisine with California influences. Both will highlight our deep appreciation for seasonal, locally sourced ingredients, and our commitment to delivering quality and craftsmanship.  My partner, Chris Meers, is a hometown local, and we can’t wait to be part of this vibrant community.”

Lindsay Hoffman




Wow—all chains and none locally owned. And 3 of the restaurants do fall under the fast food category (even though they are questionably healthy)–they are not table service. So, not that different than what they’re replacing, “class-wise.” That said, I do remember when Lettuce Entertain You was just a couple of joints in Chicago, and a big night out when we were struggling students. Good for them.

    Lindsay Hoffman

    Luckily, this is just the latest wave of announcements for Pike & Rose and more are still to come. Federal Realty has emphasized their commitment to balancing local and national business so, hopefully, we’ll be hearing more about that soon!


Fingers crossed. But their current projects seem to stick with the “tried and true.” I can understand why– there is a lot at stake. Still, I would be nice to have a bit of a local vibe and not an “any town,USA” feeling. But that’s eventually what happened in Bethesda and downtown Silver Spring, too — the local places can’t afford the skyrocketing costs.

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