In past posts, we have focused on White Flint, and Montgomery County in general’s, efforts to attract younger generations to live, work, and play in the cities throughout the county. Though the younger, millenial generation is important for White Flint to draw in, it seems the aging baby boomer generation may find their place in White Flint’s new multifamily units and apartments first. According to Ben Leubsdorf, the baby boomer generation is moving out their single-family homes to live in multifamily apartments in more mixed-use communities. This trend may also affect the construction of homes, leading developers to focus more on multifamily units than single-family homes.
This trend may allow for two important elements to happen, both elements on which White Flint hopes to capitalize:
- “It will shift consumer demand away from goods and services that complement large indoor space and a backyard toward goods and services more oriented toward living in an apartment.”
- “[T]he possible shift toward city living may dampen demand for automobiles, highways, and gasoline but increase demand for restaurants, city parks, and high-quality public transit.”
White Flint will offer multifamily units, retail space, public space, recreational space, public transportation, and other amenities, all the elements baby boomers are searching for. White Flint is an ideal location for baby boomers looking for a convenient community that is walkable, safe, and easy to navigate.