Baby Boomers, Will They Reside in White Flint?

Baby Boomers, Will They Reside in White Flint?

In past posts, we have focused on White Flint, and Montgomery County in general’s, efforts to attract younger generations to live, work, and play in the cities throughout the county. Though the younger, millenial generation is important for White Flint to draw in, it seems the aging baby boomer generation may find their place in White Flint’s new multifamily units and apartments first. According to Ben Leubsdorf, the baby boomer generation is moving out their single-family homes to live in multifamily apartments in more mixed-use communities. This trend may also affect the construction of homes, leading developers to focus more on multifamily units than single-family homes.

This trend may allow for two important elements to happen, both elements on which White Flint hopes to capitalize:

White Flint will offer multifamily units, retail space, public space, recreational space, public transportation, and other amenities, all the elements baby boomers are searching for. White Flint is an ideal location for baby boomers looking for a convenient community that is walkable, safe, and easy to navigate.


Rebecca Hertz


Rebecca Hertz is the Assistant Executive Director of Friends of White Flint. She received her Bachelor’s Degree in International Development and Social Change from Clark University, Worcester Massachusetts in 2012. She completed her Master’s Degree from Clark University, as well, in Community Development and Planning in 2013. She is interested in how built environments impact the health and growth of communities. Prior to this role, she worked as a youth worker and mentor for several non-profit organizations in Maryland and Massachusetts. She grew up in Rockville, MD and has recently moved back to the region.



I’m curious, roughly what percentage of the new White Flint development is expected to be rental? I would imagine most wouldn’t want to pick-up a new mortgage at that stage in life.

    Lindsay Hoffman

    At the moment, every multi-family project in the pipeline is proposed as rentals. I suspect that more of a mix might develop over time but, for now, that’s where we are.

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