Are Parks Going Corporate?

Are Parks Going Corporate?

Bethesda Now reported last week that the county Parks Department is investigating ways of broadening its revenue stream; one option is corporate sponsorships.  With the simmering excitement over the potential of Wall Park here in White Flint, this is an exciting concept.

This week, the Planning Board will hear the department’s staff recommendation to launch a sponsorship program that is expected to bring about $1M toward our local parks. “You won’t see corporate sponsors take over naming rights for Cabin John Regional or Caroline Freeland Parks, but the department is hoping to find four to six companies interested in naming rights for dog parks, ice rinks, playgrounds and other facilities within county parks,” writes Bethesda Now’s Aaron Kraut.

The concept has been percolating for a while.  It was exactly one year (to the day) earlier that Bethesda Now reported that sponsorships were being considered for Wall Park.  Basing the idea on programs in other jurisdictions, Montgomery Parks’ chief of public affairs and community partnerships Kate Stookey was reported as saying that “the policy should help fund and pilot new programs by allowing for more frequent and widespread marketing of corporate sponsors that pitch in. Don’t expect a corporate sponsor to swoop in and acquire the naming rights to Wall Park.”

Read the 2013 Bethesda Now post on the corporate sponsorship potential of Wall Park by clicking here and read last week’s Bethesda Now post on the general sponsorship program being proposed by Montgomery Parks by clicking here.

Lindsay Hoffman


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