Meet Amy Ginsburg, our new Executive Director

Meet Amy Ginsburg, our new Executive Director

It is with great pleasure that the board of Friends of White Flint announces the appointment of Amy Ginsburg as our new Executive Director. Amy, who has lived within two miles of White Flint for most of her life, possesses three decades of pragmatic experience in advocacy, nonprofit management, marketing, and fundraising. The board was impressed with her passion for creating a vibrant White Flint area, her knowledge of Montgomery County, and her collaborative work style. Amy previously served as the Executive Director of Neediest Kids, Executive Director of Manna Food Center, and Executive Director of the Low Vision Information Center. She has also been the Director of Development and Director of Marketing for a wide variety of nonprofit organizations. Amy is part of Leadership Montgomery and was formerly the President of her HOA. She graduated with a B.A. from Syracuse University and an M.A. from the University of Maryland University College.


As we welcome Amy, we want to extend a heart-felt thank you to our outgoing Executive Director, Lindsay Hoffman. Lindsay was instrumental in growing Friends of White Flint, and we are grateful for her superb leadership over the past two years. We wish her luck in her new endeavors. Lindsay and Amy have already begun the transition so that Friends of White Flint will continue its essential work without missing a beat.

We know that as soon as you meet Amy, you will instantly understand why we selected her from the large field of highly qualified candidates for the position of Executive Director. Below is Amy’s contact information, and we hope you will reach out to her and welcome her to FOWF.


Amy Ginsburg, Executive Director
Friends of White Flint
Cell:  301-919-1609

Rebecca Hertz


Rebecca Hertz is the Assistant Executive Director of Friends of White Flint. She received her Bachelor’s Degree in International Development and Social Change from Clark University, Worcester Massachusetts in 2012. She completed her Master’s Degree from Clark University, as well, in Community Development and Planning in 2013. She is interested in how built environments impact the health and growth of communities. Prior to this role, she worked as a youth worker and mentor for several non-profit organizations in Maryland and Massachusetts. She grew up in Rockville, MD and has recently moved back to the region.

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