Friends of White Flint

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Kensington, MD 20891

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ULI PowerPoint Presentation on Branding and Identifying the White Flint/Pike District Area

Posted on by Amy Ginsburg

2 Comments

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Here’s the presentation made by the Urban Land Instiute (ULI) yesterday about branding and identifying the White Flint/Pike District area.  ULI Presentation

You can read our summary and first take on the ULI suggestions on our weekly e-newsletter by clicking here.

Slide 1Slide 2Slide 3

Bethesda Magazine also wrote a nice piece on the ULI presentation.

2 Responses to ULI PowerPoint Presentation on Branding and Identifying the White Flint/Pike District Area

Chad says: April 1, 2016 at 1:05 pm

Disappointed that the headline of the Bethesda Beat article highlighted one controversial comment from one of the panelists, which was part of the ad-hoc Q&A after the presentation. The Panel did a great job providing a vision for creating identity and a sense of place along Rockville Pike. The Panel downplayed the impact of the name, whether it is Pike District or White Flint. There are a multitude of factors that can create a sense of place and the panel was clear that name was not one of them. I hope we can move the conversation along from debating the name to debating how to best create a sense of place. The recommendations in the Panel’s presentation were very interesting and exciting.

Amy Ginsburg says: April 1, 2016 at 1:38 pm

I absolutely agree, Chad. The name of the area was but a small part of the hour long ULI presentation. The focus was instead how to create whimsical, innovative, differentiating intersection art that is useful to both pedestrians and vehicles.