A Compliment for Friends of White Flint

A Compliment for Friends of White Flint

We don’t like to brag, but brag we shall.

NAOIP Development Magazine recently published an article about how developers and others can use social media to communicate and advocate. They said Friends of White Flint was a notable leader in this area and was highly successful in its use of social media, blogs, and websites to communicate and educate.  You can read the whole article by clicking here, but we’ll share one awesome tidbit:

“The White Flint/Rockville Pike story — the neighborhood has since been rebranded as the “Pike District” — offers a step-by-step guide to the use of social media tools along with traditional communication methods throughout the development process….Sharon Panelo, a leading independent social media and business strategist based in New York, appraising the Friends of White Flint website, comments that “the copy and the branding look genuine, authentic; the business voice comes across as human. This is nontypical, and not easy to do.”


Amy Ginsburg


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