Pike District in the News … Again!

Pike District in the News … Again!

Yesterday, the Washington Business Journal published an interesting story about the ULI Panel report on branding the Pike District. Titled “Branding Rockville Pike? Please, no giant ‘Pike District’ sign”, the article noted that Rockville Pike “is slowly urbanizing. The auto-oriented corridor you might know as White Flint or Rockville or North Bethesda will evolve over the years with new developments and the possible introduction of bus rapid transit.”

WBJ wrote, “The (ULI) panel urged Montgomery County to allow the area to brand organically, while “reclaiming” the public spaces with LED sidewalk lighting, enhanced and “whimsical” crosswalks, elevated road levels at intersections, and giant, colorful intersection pylons — like what one might see at Symphony Park in Las Vegas, or along 14th Street in Denver. As tall as 30 feet and illuminated at night, the Pike District pylons would serve as “placemaking archways” and meeting destinations, maps, informational kiosks, places to hang streetlights and street signs, and as smartphone charging stations.”


Amy Ginsburg


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