Friends of White Flint

Promoting a Sustainable, Walkable and Engaging Community

P.O. Box 2761

White Flint Station

Kensington, MD 20891

Phone: 301-980-3768


Curious about the Pike District Branding and Placemaking Campaign? Here’s an update.

Posted on by Amy Ginsburg

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Kris Warner of Maier Warner provided the following update on their Pike District branding and placemaking work.

  1. Website – the new site is in production and we anticipate an early November launch.
  2. Social Media – Since the month of April, Pike District Facebook has increased to 823 followers and reaching nearly 4,000 people each month. Twitter followers have grown to 714 and Instagram has grown to 606 followers.
  3. We launched Pike District monthly newsletter, The Scoop, in June and average a 35% open rate to 1,151 subscribers. We also use eblasts to communicate to the food truck audience and are building a separate list. Currently there are nearly 100 on our #FoodOnWheels mailing list. Here are links to the latest:[UNIQID] To sign up to receive future newsletters, please click here:
  4. Events
    1. Pop Ups
      1. Over the summer, we hosted two pop-ups at Metro, engaging with Metro riders by handing out cookies and ice cream and talking with them about the Pike District.
      2. #FoodonWheels was launch in August with two locations – Chapman Avenue at Marinelli and at 6100 Executive Blvd. Sales have been good some weeks but inconsistent. We continue to work with property management in all the nearby office buildings to make more employees aware of the weekly food trucks.
      3. We are kicking off our office lobby activations next week with food and/or giveaways
      4. We are also planning a welcome gift program to new residents moving into Pike District apartment communities.

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