Pike & Rose Showcases Federal Realty’s Sustainability Credentials

Pike & Rose Showcases Federal Realty’s Sustainability Credentials

Here are some highlights from yesterday’s long article full of accolades and insights on Pike & Rose in Reit Magazine:

The completion this summer of 909 Rose, Federal Realty Investment Trust’(NYSE: FRT) latest addition to its transit-oriented Pike & Rose mixed-use development, highlights the REIT’s long-term sustainability track record and its commitment to creating communities that are aligned with the evolving needs of tenants and residents.

Situated in North Bethesda, Maryland, six miles north of Washington, D.C. and two blocks from a Red Line metro station, Pike & Rose achieved LEED for Neighborhood Development (LEED ND) v2009 Stage 3 Gold certification in late 2018—the first REIT-owned and developed project to receive the designation. The U.S. Green Building Council’s LEED ND was created to inspire and help create better, more sustainable, well-connected neighborhoods.

Federal Realty, which has long called Montgomery County, Maryland home, became the class-A office building’s first occupants, as it sought to unite its corporate teams under one roof. The move to 909 Rose places Federal Realty at the center of Pike & Rose’s thriving sustainability-focused community, a decade in the making.

Jay Brinson, vice president of development at Federal Realty, says 909 Rose is well suited to meet the new demands for offices in the wake of the COVID-19 pandemic, “with progressive healthy building systems and a convenient location for firms looking to exit more dense urban environments or open satellite office locations to capitalize on the expected shift occurring in millennial housing trends.”

Completing Pike & Rose with commercial office buildings solidifies its place as a 24/7 community, adds Mickey Papillon, vice president and regional general manager at Federal Realty. He expects 909 Rose to catalyze construction of hundreds of thousands of additional square footage of office space at Pike & Rose during the next decade, as demand increases. “From first thing in the morning when people grab coffee to their last drink of the night, our customers are using the neighborhood as their campus with an amenity base never before seen in the community,” Papillon says. “There is an incredible amount of pride and ownership for our team to move to a 24-acre project that their company created, designed, and developed over the past decade,” says Papillon.


Federal Realty aimed for a smooth transition between the popular Mid-Pike Plaza and the new Pike & Rose, without cutting off the local income stream before a full-fledged replacement was ready.

“Federal implemented a detailed process by first closing half the center, walling it off and building the first phase of Pike & Rose, and once complete, closing, demolishing, and rebuilding the other half,” explains James Milam, Federal Realty’s senior vice president of regional finance & portfolio manager.

The REIT completed its master plan in 2012 and opened its first phase in 2014. Pike & Rose now comprises 379,000 square feet of retail, 864 apartments and condominium units, a 177-key hotel, and nearly 300,000 square feet of class-A office buildings.

“Federal Realty is an incredibly important private partner in the county’s effort at building mixed-use, transit-oriented communities in order to meet our economic development, climate, and quality of life goals,” Friedson says. “The reality is that the public sector alone cannot create a Pike & Rose,” he adds.


The Pike & Rose neighborhood features advanced stormwater management that starts at the top, with green roofs on the majority of its buildings, complemented with silva cells underneath the sidewalks to handle runoff. The solar panels on top of the garage generate most of the power for the structure, and there is a massive electric vehicle charging infrastructure.

“The LEED Neighborhood Development certification is rarely seen at other REIT investment projects, and there are only a few dozen in the world,” Papillon says, in reference to garnering the sustainable design distinction.

Specific to Pike & Rose are solar installations, native and sustainable landscaping, bike sharing, electric vehicle stations, and access to multi-modal transportation. Another unique feature—one of the largest rooftop farms in the Mid-Atlantic region. The Farm at Pike & Rose premiered in 2018 and provides 17,000 square-feet of green space and garden area adjacent to one of Pike & Rose’s residential buildings. The Farm cultivates a variety of crops to sell to residents and the community.

“All of these elements reflect what our community and our customers are looking for and help not only from an environmental standpoint but demonstrate that we care about the community where we live and work every day,” Papillon says.

Pike & Rose’s focus on sustainability has also inspired additional efforts in the surrounding community. “There’s no question it has helped our ambitious sustainability goals by allowing more people to live and work near major transit,” Friedson observes. “It’s also led us to invest in ‘complete streets’ —bicycle lanes and sidewalks that are wide, safe and attractive, and roads where the priority is safety over vehicle throughput,” he adds.


The Pike & Rose neighborhood features advanced stormwater management that starts at the top, with green roofs on the majority of its buildings, complemented with silva cells underneath the sidewalks to handle runoff. The solar panels on top of the garage generate most of the power for the structure, and there is a massive electric vehicle charging infrastructure.

“The LEED Neighborhood Development certification is rarely seen at other REIT investment projects, and there are only a few dozen in the world,” Papillon says, in reference to garnering the sustainable design distinction.

Specific to Pike & Rose are solar installations, native and sustainable landscaping, bike sharing, electric vehicle stations, and access to multi-modal transportation. Another unique feature—one of the largest rooftop farms in the Mid-Atlantic region. The Farm at Pike & Rose premiered in 2018 and provides 17,000 square-feet of green space and garden area adjacent to one of Pike & Rose’s residential buildings. The Farm cultivates a variety of crops to sell to residents and the community.

“All of these elements reflect what our community and our customers are looking for and help not only from an environmental standpoint but demonstrate that we care about the community where we live and work every day,” Papillon says.

Pike & Rose’s focus on sustainability has also inspired additional efforts in the surrounding community. “There’s no question it has helped our ambitious sustainability goals by allowing more people to live and work near major transit,” Friedson observes. “It’s also led us to invest in ‘complete streets’ —bicycle lanes and sidewalks that are wide, safe and attractive, and roads where the priority is safety over vehicle throughput,” he adds.

Read the rest of the wonderful article here.

Amy Ginsburg

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