Our testimony to County Council on Thrive Montgomery 2050

Our testimony to County Council on Thrive Montgomery 2050

Good evening. I’m Amy Ginsburg, Executive Director of Friends of White Flint, a nonprofit devoted to transforming the Pike District/North Bethesda area into a walkable, transit-oriented, thriving community.

If you think that sounds like the goal of the Thrive Montgomery 2050 Plan, you’re right. Much of the Thrive Montgomery plan matches the goals of the two White Flint Sector plans, and we applaud its focus on sustainable growth, development, and urbanism.

We agree wholeheartedly that the major objective of this plan is to ensure a vibrant, strong and competitive economy by attracting and maintaining major employers, enhancing our federal campuses, supporting small businesses and innovation, and attracting and retaining a high-quality, diverse workforce.  It is essential to recognize that attracting high-quality jobs to areas like the Pike District is the key to transforming North Bethesda and other areas of the county.

We also support its emphasis on achieving vision zero, developing a robust network for walking and biking, and utilizing parks as gathering spaces for social connection. As Thrive Montgomery proposes, planning for people, not cars, is the key to redeveloping the Pike District. Being able to easily walk or bike to meet most daily needs creates dynamic centers that contain many different types of housing and high-quality jobs as well as the shops, restaurants, parks, and other amenities that are vital to a community like the Pike District.

We support the Thrive Montgomery 2050 plan because it matches the goals of the White Flint sector plans – creating diverse living spaces, enhancing social interaction, and attracting the high-quality jobs which are the foundation of a thriving community.

Amy Ginsburg


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