Friends of White Flint

Promoting a Sustainable, Walkable and Engaging Community

P.O. Box 2761

White Flint Station

Kensington, MD 20891

Phone: 301-980-3768

Email: info@whiteflint.org


Search Results for: branding

Pike District Branding and Marketing Update November 2019

Posted on by Amy Ginsburg

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Pike District Branding/Marketing Update November 2019 from Maier Warner, the contractor handling the Pike District campaign.

  • Website – We anticipate launching a new website soon.
  • Social Media – Since the month of April, Pike District Facebook has increased its followership by 452 fans. Additionally, each week we are reaching around 1700 people with our content, helping to promote the brand.
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Curious about the Pike District Branding and Placemaking Campaign? Here’s an update.

Posted on by Amy Ginsburg

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Kris Warner of Maier Warner provided the following update on their Pike District branding and placemaking work.

  1. Website – the new site is in production and we anticipate an early November launch.
  2. Social Media – Since the month of April, Pike District Facebook has increased to 823 followers and reaching nearly 4,000 people each month.
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Maier Warner selected for Pike District Placemaking and Branding contract

Posted on by Amy Ginsburg

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As this week’s White Flint Downtown Advisory Committee meeting, it was announced that Maier Warner was awarded the county contract for placemaking and branding in the Pike District. Kris Warner from Marier Warner Public Relations/Marketing explained their plans, which include social media, a website refresh, placemaking events, placemaking infrastructure, and other marketing will be part of their placemaking and branding campaign.…

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ULI PowerPoint Presentation on Branding and Identifying the White Flint/Pike District Area

Posted on by Amy Ginsburg

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Here’s the presentation made by the Urban Land Instiute (ULI) yesterday about branding and identifying the White Flint/Pike District area.  ULI Presentation

You can read our summary and first take on the ULI suggestions on our weekly e-newsletter by clicking here.

Slide 1Slide 2Slide 3

Bethesda Magazine also wrote a nice piece on the ULI presentation.…

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Urban Land Institute to provide recommendations on Pike District branding

Posted on by Amy Ginsburg

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The Urban Land Institute, an urban planning nonprofit, will join the White Flint Downtown Advisory Committee today to lead a Technical Assistance Program to discuss how to brand the developing area around the White Flint Metro station as the Pike District. The name Pike District was chosen by a group of developers, businesses and residents in 2014, but isn’t widely used by locals yet.…

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Naming/Branding Discussion at Downtown Advisory Committee

Posted on by Lindsay Hoffman

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Yesterday, the White Flint Downtown Advisory Committee (DAC) held its monthly meeting at the Bethesda North Conference Center, located at 5701 Marinelli Road, Rockville, directly across the street from the White Flint metro station.  This very juxtaposition (Bethesda, North Bethesda, Rockville, White Flint) is why the subject of our area’s naming was on the agenda.

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Rebranding Proposal at Next White Flint Downtown Advisory Committee Meeting

Posted on by Rebecca Hertz

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Next Tuesday, the White Flint Downtown Advisory Committee will take up the proposal for the rebranding of the White Flint district. Here is Ken’s update:

The White Flint Downtown Advisory Committee will consider a proposal to co-brand the area around the White Flint Metro Station and nearby Twinbrook Metro Station (see map) as one business district. 

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What’s in a name? White Flint rebranding effort seeks to find out

Posted on by dan reed!

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When Ben Harris and his wife moved from Logan Circle in DC to an apartment off of Rockville Pike in 2011, he didn’t know what to call his new neighborhood.

“I was telling people where I live and they would ask ‘What neighborhood is that?'” he says.

This confusion inspired the name of Harris’s new local blog, NorthFlintVille.…

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Save the Date: FOWF Virtual Meeting May 19

Posted on by Amy Ginsburg

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Now that the White Flint 2010 Sector Plan is ten years old, the Montgomery County Planning Department is revisiting the recommendations from the sector plan by initiating the Advancing the Pike District study. The goals of the study are to:

  • Provide an up-to-date Progress Snapshot: Summarize development patterns and trends to date, and identify challenges inhibiting development around the Metro Station area.
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Development Update

Posted on by Amy Ginsburg

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Pete Fosselman of the County Executive’s Office presented this development update at last week’s White Flint Downtown Advisory Committee. It’s a great summary of what’s going on in the Pike District.

White Flint/Pike District Updates January 2020

PUBLIC PROJECTS

  • The Department of Transportation (MCDOT) continues to advance the Bus Rapid Transit (FLASH) corridor of MD 355 from the adopted Countywide Transit Corridors Functional Master Plan.
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