Friends of White Flint

Promoting a Sustainable, Walkable and Engaging Community

P.O. Box 2761

White Flint Station

Kensington, MD 20891

Phone: 301-980-3768



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Friends of White Flint is a Maryland nonprofit organization, started in September 2007 by Barnaby Zall, a tax lawyer with an office in White Flint. Friends of White Flint is an independent, non-profit organization, and has no connection to any government entity.

Friends of White Flint is dedicated to implementing the White Flint Sector Plan as approved by the Montgomery County Council and overwhelmingly supported by the community. We represent a broad diversity of backgrounds and interests. Representatives of residential communities, business interests and landowners all participate in Friends of White Flint. Members include the largest employers and businesses, homeowners and residential community organizations, and landowners and developers in the White Flint area, but we value all our members equally. Friends of White Flint attempts to carry on the successful positive but sensitive, consensus-building approach used to create the Sector Plan. The Board of Directors is elected by the membership and most have been involved with developing the Sector Plan.

Membership in Friends of White Flint is open to any person interested in building the new White Flint. Residence in the White Flint area is not required, though only residents or organizations in the White Flint area are eligible for membership in certain membership classes. Friends of White Flint has four classes of membership: Residents and Community Organizations, Business, Property Owner/Developer, and Associate.

Get a glimpse of our membership by clicking here.  Learn more joining Friends of White Flint by clicking here.

Our Board of Directors

Just as the Friends of White Flint membership is comprised of three categories of stakeholders, so is our Board of Directors.  Our current Board of Directors is as follows:

Resident Representatives

Chad Salganik (Co-Chair of the Board)
Eric Grosse
Suzanne Hudson
Todd Lewers
Amber Tedesco (Secretary of the Board)


Business Representatives

David Frieshtat, Bethesda-Chevy Chase Chamber of Commerce (Co-Chair of the Board)
Bill Carey, Strathmore
Howard Feldman, Agent, State Farm Insurance Companies
James Schaeffer, US Nuclear Regulatory Commission
Barnaby Zall, Law Offices of Barnaby Zall (Treasurer of the Board)


Property Owner/Developer Representatives

Evan Goldman, Federal Realty Investment Trust (Co-Chair of the Board)
Brian Downie, Saul Centers
Rob Eisinger, ProMARK Realty
Kristi Smith, JBG Companies
Francine Waters, Lerner Companies

Our Team


Lindsay Hoffman is the Executive Director of Friends of White Flint. Prior to assuming this role, she managed the multi-million dollar Grandparent Caregivers Program in the child welfare system of the D.C. Government. An attorney by profession, Lindsay began her career as a criminal and child welfare prosecutor and continues working on health and human services policy. She is the President of the Viers Mill Elementary PTA, a member of the Montgomery County Commission on Children and Youth and on the Board of Directors of the Randolph Civic Foundation. Lindsay has been involved in the White Flint sector as a community activist since planning began in 2007.



Rebecca Hertz is the Assistant Executive Director of Friends of White Flint. She received her Bachelor’s Degree in International Development and Social Change from Clark University, Worcester Massachusetts in 2012. She completed her Master’s Degree from Clark University, as well, in Community Development and Planning in 2013. She is interested in how built environments impact the health and growth of communities. Prior to this role, she worked as a youth worker and mentor for several non-profit organizations in Maryland and Massachusetts. She grew up in Rockville, MD and has recently moved back to the region.