Friends of White Flint

Promoting a Sustainable, Walkable and Engaging Community

P.O. Box 2761

White Flint Station

Kensington, MD 20891

Phone: 301-980-3768


Tag Archives: Branding

Pike District Branding and Marketing Update November 2019

Posted on by Amy Ginsburg

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Pike District Branding/Marketing Update November 2019 from Maier Warner, the contractor handling the Pike District campaign.

  • Website – We anticipate launching a new website soon.
  • Social Media – Since the month of April, Pike District Facebook has increased its followership by 452 fans. Additionally, each week we are reaching around 1700 people with our content, helping to promote the brand.
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Curious about the Pike District Branding and Placemaking Campaign? Here’s an update.

Posted on by Amy Ginsburg

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Kris Warner of Maier Warner provided the following update on their Pike District branding and placemaking work.

  1. Website – the new site is in production and we anticipate an early November launch.
  2. Social Media – Since the month of April, Pike District Facebook has increased to 823 followers and reaching nearly 4,000 people each month.
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Pike District in the News … Again!

Posted on by Amy Ginsburg

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Yesterday, the Washington Business Journal published an interesting story about the ULI Panel report on branding the Pike District. Titled “Branding Rockville Pike? Please, no giant ‘Pike District’ sign”, the article noted that Rockville Pike “is slowly urbanizing. The auto-oriented corridor you might know as White Flint or Rockville or North Bethesda will evolve over the years with new developments and the possible introduction of bus rapid transit.”

WBJ wrote, “The (ULI) panel urged Montgomery County to allow the area to brand organically, while “reclaiming” the public spaces with LED sidewalk lighting, enhanced and “whimsical” crosswalks, elevated road levels at intersections, and giant, colorful intersection pylons — like what one might see at Symphony Park in Las Vegas, or along 14th Street in Denver.…

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