Pike & Rose Showcases Federal Realty’s Sustainability Credentials

Here are some highlights from yesterday’s long article full of accolades and insights on Pike & Rose in Reit Magazine:

The completion this summer of 909 Rose, Federal Realty Investment Trust’(NYSE: FRT) latest addition to its transit-oriented Pike & Rose mixed-use development, highlights the REIT’s long-term sustainability track record and its commitment to creating communities that are aligned with the evolving needs of tenants and residents.

Situated in North Bethesda, Maryland, six miles north of Washington, D.C. and two blocks from a Red Line metro station, Pike & Rose achieved LEED for Neighborhood Development (LEED ND) v2009 Stage 3 Gold certification in late 2018—the first REIT-owned and developed project to receive the designation. The U.S. Green Building Council’s LEED ND was created to inspire and help create better, more sustainable, well-connected neighborhoods.

Federal Realty, which has long called Montgomery County, Maryland home, became the class-A office building’s first occupants, as it sought to unite its corporate teams under one roof. The move to 909 Rose places Federal Realty at the center of Pike & Rose’s thriving sustainability-focused community, a decade in the making.

Jay Brinson, vice president of development at Federal Realty, says 909 Rose is well suited to meet the new demands for offices in the wake of the COVID-19 pandemic, “with progressive healthy building systems and a convenient location for firms looking to exit more dense urban environments or open satellite office locations to capitalize on the expected shift occurring in millennial housing trends.”

Completing Pike & Rose with commercial office buildings solidifies its place as a 24/7 community, adds Mickey Papillon, vice president and regional general manager at Federal Realty. He expects 909 Rose to catalyze construction of hundreds of thousands of additional square footage of office space at Pike & Rose during the next decade, as demand increases. “From first thing in the morning when people grab coffee to their last drink of the night, our customers are using the neighborhood as their campus with an amenity base never before seen in the community,” Papillon says. “There is an incredible amount of pride and ownership for our team to move to a 24-acre project that their company created, designed, and developed over the past decade,” says Papillon.


Federal Realty aimed for a smooth transition between the popular Mid-Pike Plaza and the new Pike & Rose, without cutting off the local income stream before a full-fledged replacement was ready.

“Federal implemented a detailed process by first closing half the center, walling it off and building the first phase of Pike & Rose, and once complete, closing, demolishing, and rebuilding the other half,” explains James Milam, Federal Realty’s senior vice president of regional finance & portfolio manager.

The REIT completed its master plan in 2012 and opened its first phase in 2014. Pike & Rose now comprises 379,000 square feet of retail, 864 apartments and condominium units, a 177-key hotel, and nearly 300,000 square feet of class-A office buildings.

“Federal Realty is an incredibly important private partner in the county’s effort at building mixed-use, transit-oriented communities in order to meet our economic development, climate, and quality of life goals,” Friedson says. “The reality is that the public sector alone cannot create a Pike & Rose,” he adds.


The Pike & Rose neighborhood features advanced stormwater management that starts at the top, with green roofs on the majority of its buildings, complemented with silva cells underneath the sidewalks to handle runoff. The solar panels on top of the garage generate most of the power for the structure, and there is a massive electric vehicle charging infrastructure.

“The LEED Neighborhood Development certification is rarely seen at other REIT investment projects, and there are only a few dozen in the world,” Papillon says, in reference to garnering the sustainable design distinction.

Specific to Pike & Rose are solar installations, native and sustainable landscaping, bike sharing, electric vehicle stations, and access to multi-modal transportation. Another unique feature—one of the largest rooftop farms in the Mid-Atlantic region. The Farm at Pike & Rose premiered in 2018 and provides 17,000 square-feet of green space and garden area adjacent to one of Pike & Rose’s residential buildings. The Farm cultivates a variety of crops to sell to residents and the community.

“All of these elements reflect what our community and our customers are looking for and help not only from an environmental standpoint but demonstrate that we care about the community where we live and work every day,” Papillon says.

Pike & Rose’s focus on sustainability has also inspired additional efforts in the surrounding community. “There’s no question it has helped our ambitious sustainability goals by allowing more people to live and work near major transit,” Friedson observes. “It’s also led us to invest in ‘complete streets’ —bicycle lanes and sidewalks that are wide, safe and attractive, and roads where the priority is safety over vehicle throughput,” he adds.


The Pike & Rose neighborhood features advanced stormwater management that starts at the top, with green roofs on the majority of its buildings, complemented with silva cells underneath the sidewalks to handle runoff. The solar panels on top of the garage generate most of the power for the structure, and there is a massive electric vehicle charging infrastructure.

“The LEED Neighborhood Development certification is rarely seen at other REIT investment projects, and there are only a few dozen in the world,” Papillon says, in reference to garnering the sustainable design distinction.

Specific to Pike & Rose are solar installations, native and sustainable landscaping, bike sharing, electric vehicle stations, and access to multi-modal transportation. Another unique feature—one of the largest rooftop farms in the Mid-Atlantic region. The Farm at Pike & Rose premiered in 2018 and provides 17,000 square-feet of green space and garden area adjacent to one of Pike & Rose’s residential buildings. The Farm cultivates a variety of crops to sell to residents and the community.

“All of these elements reflect what our community and our customers are looking for and help not only from an environmental standpoint but demonstrate that we care about the community where we live and work every day,” Papillon says.

Pike & Rose’s focus on sustainability has also inspired additional efforts in the surrounding community. “There’s no question it has helped our ambitious sustainability goals by allowing more people to live and work near major transit,” Friedson observes. “It’s also led us to invest in ‘complete streets’ —bicycle lanes and sidewalks that are wide, safe and attractive, and roads where the priority is safety over vehicle throughput,” he adds.

Read the rest of the wonderful article here.

Bark Social dog park and lounge expected to open in October

From Bethesda Beat

Bark Social, a coffee bar and beer garden that welcomes humans and dogs, plans to open in Pike & Rose in late October.

The membership-based dog park and lounge will offer food and drinks for customers and their canines. In the morning, it will serve coffee and encourage patrons to work on their laptops.

The evening “Yappy Hour” will offer beer and stream sports games.

Co-founders Luke Silverman and Jeff Kurtzman secured a liquor license last week. On Monday, the business received its final building permits.

Read the rest of the article at Bethesda Beat.

Pike & Rose Restaurant News

Congratulations to Kusshi Sushi the winner of the Taste of Moco bracket challenge for Best Sushi.

Also, as reported by the MoCo Show, the founders of Cava, Cava Mezze, and Julii are bringing their newest concept to Pike & Rose. Melina, named after Chef Dimitri Moshovitis’ daughter, will open in the 909 Rose office building across from REI.

The Greek restaurant will have a “vegetable-forward” menu that includes salt-baked beets with roasted lemon Greek yogurt and a pork belly gyro on homemade pita, according to a press release from Federal Realty.

Moshovitis (Quince Orchard HS) joins partners Ted Xenohristos (Paint Branch HS) and Ike Grigoropoulos (Gaithersburg HS) in bringing their second restaurant to the Pike & Rose development, following the success of their French concept Julii. The MoCo natives first opened Cava Mezze in Traville Gateway in 2006 and the first Cava in Bethesda Row in 2011.

Pike & Rose Farm Produces 20,000 pounds of produce

From WJLA-TV

At 17,000 square feet, the Farm at Pike & Rose is the largest rooftop farm in the Washington Metro area and Mid-Atlantic region. Its first crops were planted in March. Most produce grown travels no more than a few blocks from farm to table.

The company turned the space into a productive agricultural site growing greens, root vegetables, herbs, tomatoes, peppers and more. Produce grown at the Farm at Pike & Rose is distributed through a Farm Membership Program.

Up Top Acres first partnered with Federal Realty on a 7,000-square-foot rooftop farm at Bethesda Row, bringing fresh produce to Jaleo Bethesda and other local restaurants. After two successful growing seasons, the company expanded this sustainability initiative to Pike & Rose.

Click here to watch the video

Dogs. Beer. Coffee. Pike & Rose.

Bark Social is coming to Pike & Rose in September! Grab a coffee or a beer while your dog enjoys an off-leash play date. With human and dog treats, really, what could be better?

Located where the Pike & Rose Beach used to be, the only dog bar in the mid-Atlantic will provide a private safe, clean, and monitored 25,000 sq. ft. dog park with comfortable seating. Starting with “Yappy Hour” in the late afternoon and late into the night, members will enjoy 20 rotating taps with a focus on local craft brews – all in a open air 2,500 sq ft covered patio and 1,500+ sq ft of covered space with tables, lounge couches, and Adirondack chairs. Stop by in the morning for some exercise, or any time you need a pick-me-up; they will be serving Ceremony Coffee all day.

Founding, annual, and monthly memberships are available.

Federal Realty Lands First Tenant In Office Building At Pike & Rose

From Bisnow Washington, D.C.

One year after committing to move its own headquarters to its spec office building at Pike & Rose, Federal Realty has landed the project’s first tenant.  FRIT announced Thursday it signed a 16,245 SF lease with OneDigital at the 909 Rose office building in North Bethesda. The advisory firm will consolidate from two locations in Chevy Chase and Downtown Bethesda, and plans to move in the fall.  The developer broke ground on the 11-story, 212K SF office building with ground-floor retail in 2018 with no pre-leases.

JLL is managing the project’s leasing.  Federal Realty CEO Don Wood told Bisnow in June 2019 the REIT planned to move its own headquarters to a 40K SF space in the building. It expects to complete the project by the end of this month, and Federal Realty plans to move in August, a spokesperson said. 

As it looks to fill the remainder of the building, Federal Realty is highlighting a series of features that it hopes will appeal to health-conscious tenants as the coronavirus forces a rethinking of the office environment. The features include contactless entry in the garage and building, a touchless elevator system and a dedicated outdoor air ventilation system that it says will create 30% more fresh air than required by code. It also boasts that it has a higher parking ratio than Downtown Bethesda and D.C., with three spaces per 1K SF, as tenants may shy away from public transit.  “We believe 909 Rose is perfectly suited to meet the new demands for offices, with progressively healthy building systems and a convenient location for firms looking to exit more dense urban environments or open satellite office locations to capitalize on the expected shift occurring in millennial housing trends,” Federal Realty Vice President of Development Jay Brinson said in a release.

The office building is part of the 24-acre Pike & Rose mixed-use development at the intersection of Rockville Pike and Montrose Parkway, near the White Flint Metro station. The project features 765 apartments, 99 condos, a 177-room hotel, 80K SF of office space and over 40 retailers.

Mother’s Day — You Got This!

Even in a pandemic, you can celebrate Mother’s Day. Here are some wonderful ideas.

Seasons 52 in NoBe Market

It’s down to the wire, but we’ve got you covered. Scout & Molly‘s at Pike & Rose is offering local delivery or free shipping and 25% off (code: LOVEMOM). And, Olive & Loom at Pike & Rose has contactless service at The Pick-Up curbside zone, with complimentary gift wrapping (orders $75+). 

Can’t be with mom this Mother’s Day? Let Pike & Rose restaurants do the cooking. City Perch’s menu features mom’s favorites, paired with wine. Or, go full boat with Kusshi Sushi, and secure your spot as her favorite. 

The Woodhouse Day Spa at NoBe Market is offering the perfect way to surprise your Mom for Mother’s Day! Pamper her with a gift card that you can purchase here! Once the spa re-opens, your mom is sure to get the pampering of her life thanks to you! 

Pike Central Farm Market at Pike & Rose Opens This Saturday!

The PIKE Central Farm Market is opening this weekend. Please pre-order from your favorite market vendors and review the market’s main page for contactless pick-up options, and market safety guidance. Masks are required for vendors and shoppers. https://www.centralfarmmarkets.com/preorders-at-pike-cfm/

Saturday at 9 AM – 1:30 PM

Pike & Rose 11810 Grand Park Avenue, North Bethesda, Maryland 20852

Pike & Rose Updates (and one involves free ice cream!)

Evoluxxy Opens

Evoluxxy, a women’s fashion boutique that carries designer brands , has opened at Pike & Rose in North Bethesda. The store is at 11811 Grand Park Ave., between Olive & Loom and Lucky Brand.

It is the company’s first brick-and-mortar shop, according to Federal Realty Investment Trust, which owns the mixed-use development.

A grand opening celebration is scheduled for Saturday from noon to 9 p.m.

The boutique’s curated designers include Max Mara Weekend, Vince, AGOLDE, MOTHER DENIM, Maison Kitsune, Yuul Yie and Etc. The store says it will also offer styling and personal shopping, shopping parties, and trunk shows.

“Pike and Rose offers some of the finest restaurants and retailers in the DMV and it is growing bigger and better,” said Amanda Dolin, owner of Evoluxxy. “We look forward to bringing our variety of nationally and internationally acclaimed labels to the neighborhood. Whether you are looking for a trendy piece, simple cocktail dress or a formal outfit, we’ve got it all.”

Free Baked Bear to celebrate leap day!

The Baked Bear will be celebrating all their amazing customers this Saturday, February 29th, by giving out free scoops of ice cream (one per customer) from when they open until the sun goes down (6pm)! Make sure to come by and get your free scoop!