Friends of White Flint

Promoting a Sustainable, Walkable and Engaging Community

P.O. Box 2761

White Flint Station

Kensington, MD 20891

Phone: 301-980-3768

Email: info@whiteflint.org


Tag Archives: Rebranding

What’s In a Name Charette

Posted on by Rebecca Hertz

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Last Thursday, the public charette on the renaming of the White Flint sector was hosted by Friends of White Flint and Streetsense, and sponsored by various developers in the White Flint sector.

Dan Hoffman, Montgomery County’s chief innovation officer and a community activist who has been involved in the White Flint sector plan for the past 8 years, was asked to introduce the charette for the attendees which included community residents, concerned citizens, property owners, and developers.…

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Calling All Interested in the Naming of the White Flint District!

Posted on by Lindsay Hoffman

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Don’t forget that, if you’d like to participates in next week’s forum/charette on the naming and branding of the White Flint district, you must RSVP to Holly Sears Sullivan by emailing her at hsullivan@montgomerybusiness.org.  In case you missed them, more details about the event can be found by clicking here.

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It’s Time for a Name

Posted on by Lindsay Hoffman

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For years, we’ve known that this place needs a name.  And, we’ve believed that the community should have input into what that name would be.  Our opportunity has arrived.

You’re invited to a Conversation on the Branding of the Pike on Thursday, September 11th from 6pm to 9pm at the offices of StreetSense in Bethesda. 

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Downtown Advisory Committee has Busy Meeting

Posted on by Lindsay Hoffman

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Tuesday’s White Flint Downtown Advisory Committee Meeting had been much-anticipated as the question of the naming/branding/borders of the future urban district has heated up.  So, it surprised some that the issue didn’t arise until the last few minutes of the gathering.  Below are the meeting highlights:

Western WorkaroundCounty Implementation Coordinator Dee Metz reported that construction of the western workaround will be broken into two phases.  

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Naming/Branding Discussion at Downtown Advisory Committee

Posted on by Lindsay Hoffman

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Yesterday, the White Flint Downtown Advisory Committee (DAC) held its monthly meeting at the Bethesda North Conference Center, located at 5701 Marinelli Road, Rockville, directly across the street from the White Flint metro station.  This very juxtaposition (Bethesda, North Bethesda, Rockville, White Flint) is why the subject of our area’s naming was on the agenda.

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Rebranding Proposal at Next White Flint Downtown Advisory Committee Meeting

Posted on by Rebecca Hertz

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Next Tuesday, the White Flint Downtown Advisory Committee will take up the proposal for the rebranding of the White Flint district. Here is Ken’s update:

The White Flint Downtown Advisory Committee will consider a proposal to co-brand the area around the White Flint Metro Station and nearby Twinbrook Metro Station (see map) as one business district. 

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More Media Coverage on our Naming Process

Posted on by Lindsay Hoffman

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Well, we can’t back away from this issue now — the media is watching.  In addition to this week’s article in the Washington Post on establishing a name for this new district, Bethesda Magazine has also offered attention to the issue.  Earlier this month, BethesdaNow.com really got the media conversation started and, between the three publications, the comments have been going nuts with opinions on the subject.  …

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The Naming of this Place

Posted on by Lindsay Hoffman

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As we noted in our post last week, the naming and branding of the White Flint Sector has been long overdue (click here for that post).  Although the issue is usually framed as “renaming” the redevelopment district, I would offer a different perspective.  I don’t think we’re “re-naming” anything — I think we’re just finally naming it for the first time.…

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Solving the Identity Crisis

Posted on by Lindsay Hoffman

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Friends of White Flint has been around for seven years now and, for about as long, questions have abounded about what we should call this amazing place we’re creating.  You’ve seen articles and polls and questionnaires asking for your opinion on the subject.  Are we White Flint?  North Bethesda?  NoBeSoRo (that’s North Bethesda South Rockville)?

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What’s in a name? White Flint rebranding effort seeks to find out

Posted on by dan reed!

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When Ben Harris and his wife moved from Logan Circle in DC to an apartment off of Rockville Pike in 2011, he didn’t know what to call his new neighborhood.

“I was telling people where I live and they would ask ‘What neighborhood is that?'” he says.

This confusion inspired the name of Harris’s new local blog, NorthFlintVille.…

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