How to Get People to Take the Stairs

Friends of White Flint has always been about “fun, families and fitness.” Now we have evidence that “fun” is a good motivator as well.

People come up from the subway and have a choice between the escalator and a set of stairs. Which do they take? Most take the escalator.

Unless . . .

http://www.youtube.com/watch?v=2lXh2n0aPyw

(H/T to Suzanne Hudson, FoWF Co-Chair for Residents, for finding the video.)

Barnaby Zall