The FLOG — the Friends of White Flint Blog — began in December 2008 as an experiment in communication. Before December 12, 2008, FoWF had been using a “forum” discussion system, with many topics across several “discussion boards.” But people tended only to read about one topic out of the two dozen offered: bicycle topics were hot; urban planning topics were not.
The FLOG was intended more as a concentrated form of education, outreach and discussion — a way to bring more people into a discussion of a wider series of topics. The first post was on “The Latest Draft of the White Flint Sector Plan,” offering people a link to the Montgomery County Planning Board’s public hearing draft. The 598th post, just below this one, is on a new study showing that transit riders save more than $9,000 a year on gas and parking; the 599th post is on the upcoming FoWF Annual Meeting.
As an experiment, the FLOG has been a great success. Hundreds of “unique visitors” read the FLOG every day; 1,063 on March 23, 2010, and more than 1,600 on September 24, 2009. Surprisingly, “human interest” stories, especially those involving the passing of people in the White Flint community, have a very high readership rate, but the most widely-read stories are those which interpret various events in the development of the White Flint Plan.
One disappointment in the FLOG has been how few people actually join in the discussions. We have a small core of posters, authors and commentors, and we’d like to have more. Please feel free to post on the FLOG and to comment on the posts by others.