Would You Wear a Bike Helmet if it was Invisible?

Would You Wear a Bike Helmet if it was Invisible?

Although we talk a lot on this blog about moving away from being a car-centric community, it can sometimes be hard to fathom in this suburb of strip malls.  But, how’s this for a trend:  in almost every European country, bikes are now outselling cars.   And while this movement has not fully hit the United States, it is clear that Millenials are driving less.  They are choosing cities and walkable suburbs.

What’s keeping us off bikes?  Might it be the helmets?  What if we showed you an Invisible Bike Helmet?  Watch this video and start your weekend off with an incredible innovation:

 

The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.

Lindsay Hoffman

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