Archives April 2014

AMP by Strathmore

Just announced by Pike & Rose: AMP by Strathmore.  On a rooftop, enclosed in glass, White Flint is ready to welcome its very own music and entertaining venue.  With dining options from Neighborhood Restaurant Group and 2,800 square feet of space, including Juliet-style balconies, this is going to be a great addition to our community!  Visit their website and sign up for email updates or, just stay tuned to Friends of White Flint for more as it becomes available!



**updated on 5/1/14 at 7:32am to correct the size of the space.

Realtor Outlook on Pike & Rose

While we would have preferred he called us White Flint instead of North Bethesda, frequent contributor Andrew Goodman, of Goodman Realtors, has offered his opinion on how Pike & Rose is going to impact the surrounding area.  Bottom line: “All in all, Pike & Rose will be great for the transforming area. This project is the first of many which will change the face of North Bethesda and the 20852 zip code.”  Substitute “White Flint” in there and we’re excited by this news!

Read this full piece by clicking here.

Google Street View Now Shows Changes Over Time

Google Maps has made it available for users to view archived Street View images. Angie Schmitt, from Streetsblog, pointed out that this capability “means it’s easier than ever to show what streets looked like before and after a redesign.” This strategy can help us view the White Flint District in a different light. As the redevelopment continues, we will be able to see even more changes across the district. You can also add your own photos to make sure the view is up-to-date, which is a great feature as well.

Below you can find images of intersections in the White Flint district and how they used to look.

Mid Pike Plaza-2009

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Mid-Pike Plaza- 2012 – just wait until the next version with Pike & Rose towering in the background.

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Woodglen Drive– 2008

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Woodglen Drive- 2012

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Envision the Confederates Marching Through White Flint

Yesterday’s Washington Post had a fascinating reference to White Flint.  Offering a bit of local history, the Style section highlighted the Civil War’s Battle of Bethesda, a skirmish right in our backyard.  Confederate soldiers, led by General John MacCausland, marched south right through the open farmland we now know as White Flint on their way to meet Union soliders marching up through Friendship Heights.  The battle came to a head right in the heart of Bethesda, near where Old Georgetown Road now meets Wisconsin Avenue.  Almost 1500 troops fought for most of the day, until the Union soldiers fell back.

Read the full article and see a map by clicking here.

Watch out on Rockville Pike this Sunday

This Sunday morning, April 27th, beware that Rockville Pike will be affected by the Pike’s Peek 10K race.  Running from Shady Grove Metro Station to its festival-like conclusion at White Flint Mall’s parking lot, the race is a county tradition.  But, it’s one that tends to disrupt traffic along and around Rockville Pike during the morning hours.  Here, around White Flint, the runners will be in the median lanes so expect lane closures and some intersections to be impacted.  If you have somewhere to be, give yourself extra time.

pikes peek

But, if you don’t have anywhere to be, it’s not too late to register and join in the fun.  Online registration is closed, but you can register in person up until the race begins.  Visit the race’s website by clicking here.

2013 Montgomery County Transit Trends

The Montgomery County Planning Department recently completed their Mobility Assessment Report. This report focuses on the county’s ability to reach its mobility goals by examining county residents’ use of driving, walking, cycling and transit. The last report was completed in 2011 and planners have used an “INRIX travel-time tracking as a traffic monitoring resource over the past two years.”

Here are some of the trends that can be found in this report:

Vehicle Miles

In the county, the number of miles traveled by car has stayed the same for the past few years. Dan Reed, for Greater Greater Greater Washington, pointed out that “drivers traveled about 7.3 million miles on state roads in the county in 2012. It’s a slight decrease from 2011, but about the same as in 2002,” which is when the county had only about 900,000 residents. The county now has about 1.05 million residents.

Pedestrian and Bicyclists

The planners for the report counted the number of pedestrians at 171 locations across the county and bikers at 25 locations throughout the county.  They found that most walkers and bikers were in Silver Spring, Bethesda, Wheaton, and White Flint, the urban centers of the county. The county’s most congested pedestrian area is US 29/ MD 384/ MD 97 in Silver Spring.  This intersection is frequented by about 9,500 pedestrians a day.  The Bethesda Central Business Districts (CBD) has the most pedestrian activity during the peak hours, with Silver Spring and White Flint CBDs following.

Public Transit

The heaviest ridership for the Ride-On Bus service are on Routes 55 and 59, which run through Rockville, Gaithersburg, Germantown, Lake Forest, and Montgomery Village. The heaviest ridership for the Metrobus occurs on C2-C4 and J1- J2-J3. The planners also researched Metrorail ridership along the Red Line. The average weekday ridership is heaviest at the Silver Spring, Shady Grove, Bethesda, and Friendship Heights metro stations.

For more information, you can check out the entire report here.

With the new hopes of adding transit programs such as the Bus Rapid Transit and more walkable/bikeable streetscapes, the county will continue to cut back the amount of drivers and increase the amount of walkers and bikers.

Pike Central Farmers Market Opens This Saturday!

We’re excited that White Flint’s own Pike Central Farmers Market opens for the season this Saturday!  Continuing every week until the late fall, you can find the market every Saturday from 9am-2pm in its temporary location at the corner of Old Georgetown Road and Executive Boulevard.  The market will return to its permanent location at Pike & Rose as the property is completed.  But, for now, check out what awaits us:

This year’s market promises to be a great one, due to several fabulous new vendors. Joining us are Prime Seafood and Lobster Maine-ia for all your seafood and shellfish desires. Das Pretzel House has authentic fresh made German style pretzels. We also welcome Loudon’s Breezy Meadows Farms with fresh bison, chickens and more, and grab a slice of Fat Frankie’s delicious wood-fired pizza. Pick up Belles Acres’ great soaps and come taste deliciously prepared foods from Haute Saison Catering, the pastries from Fresh Baguette Bakery and produce and beautiful flowers from Rainbow Hill Farm. Of course all your “old” favorites are here too!
So, what we know as an old bus parking lot is about to be transformed into an exciting gathering place!  We look forward to seeing you there!

2014 Biking and Walking Benchmarking Report

Alliance for Biking and Walking recently released their 2014 benchmarking report for biking and walking that includes data from 2011 and 2012. Angie Schmitt for Streetsblog USA has been writing a few various posts on the information coming from the report.

Here are some important facts from the report:

The number of people who bike and walk to work is growing gradually. According to the report, “3.4 percent of commuters” nationwide go to work by biking and walking in 2011 and 2012, with 2.8% by walking and 0.6% by bicycle.

Walking is growing more in cities. The walking commute rose to 5 percent in 2012. Boston has the highest share of walkers at 15 percent, with Washington D.C. following in second with 11.8 percent. Below is the share of commuters in the top 50 cities across the US:


Source: Streetsblog USA and Alliance for Biking and Walking

Data on biking and walking is still hard to uncover. Tracking biking and walking is not something city or county governments have focused on primarily. In the long run, tracking this data could really help emphasize funding towards infrastructure that will promote biking and walking.

Positively, “levels of diabetes, high blood pressure, and obesity are all lower in cities with higher shares of commuters bicycling or walking to work.” These methods of transportation have positive impact on the public health of communities and cities.

Federal funding for biking and walking transportation is also increasing gradually. In 2012, 2 percent of funding was told biking and walking.

These are only some of the facts from the report. To learn more, you can access the report here.

Rapid Transit Presentation in Bethesda On April 30th



Communities for Transit, the Coalition for Smarter Growth, and Bethesda Green are sponsoring a public meeting on the Bus Rapid Transit system planned for Montgomery County on Wednesday, April 30th. The meeting will include a presentation and time for questions from the public. The event is free and open to the public and will take place at Bethesda Green, 4825 Cordell Avenue, #200 from 7:00-8:30 pm.

You can RSVP here for the event.

The BRT system planned for the county includes a route on MD 355, the main commuting route through Rockville, White Flint, and Bethesda. For more information the BRT system, click here.

Ize’s Deli and Bagelry

Recently, we had the pleasure of sitting down with Lee and Angie Greenberg, owners of Ize’s Deli and Bagelry for a friendly conversation. Ize’s joined Friends of White Flint last summer as a local White Flint business owner member. We were happy to finally meet them both.

Ize’s Deli and Bagelry has long-standing history here in the White Flint district. Ize’s was originally a Manhattan Bagel franchise for 20 years; the Greenbergs owned the store for 11 of those.  About 9 years ago, the Greenbergs decided to go independent from Manhattan Bagel and turn the bagel shop into their own store. They wanted to have a community-focused, family-run deli in the area. They’ve absolutely reached that goal.  The first thing you notice when you walk into the deli are all the pictures of frequent customers, which are primarily families, covering the walls. Ize’s has many dedicated customers, which is a sign of a good deli.

Even the origin of the name “Ize” shows you how important family is to the Greenbergs.  When trying to pick the perfect name for their deli, they decided to join the initials of the three of their kids together to form the name Ize. In addition, they have had some of the same employees for the past 20 years. Ize’s caters to the needs of the local community with a long-standing tradition to donate 8,000-10,000 bagels a year to various events or organizations in the community. They donate them to post-prom parties at high schools, Montgomery Road Runner Association events such as Pike’s Peak, local school sales, and footballs games at Walter Johnson High School to name a few.

White Flint Redevelopment

White Flint Station Plaza is a good location for Ize’s because of the access for cars to pull up and make a quick stop to pick up a bagel and coffee for the early morning or afternoon drive. Rockville Pike is a high traffic area, with residential space and commercial space that brings a lot of people through. These are positive elements for businesses like Ize’s. Ize’s is geared towards business commuters who either work in White Flint or drive through it to get to work. Accessibility for drivers is essential for Ize’s, which is something Lee highlighted. The Greenbergs are a little worried that the changes coming to White Flint might hurt the type of clientele they typically attract because parking spaces may be less available as the development grows. Also, the increase of traffic while the construction happens may affect the daily routine of many of their customers. They hope it will not affect their business too much, though.

They are excited for the future of the White Flint district. The changes may allow Ize’s to grow or possibly move to new location that could attract more or even a different type of customer. The possibilities are limitless right now, said Lee. They also want to make sure that their loyal customers, however, can still access their business no matter what happens with the redevelopment.  The high rises that will have high population density could increase their customer base on the weekends, if there are more people living in White Flint area. The plan to increase the walkability of the White Flint district will cut down on car traffic along with the hope to increase foot traffic, which again could bring a different type of clientele to Ize’s. The shop is right on the route to Metro for many. This is exciting for the Greenbergs and gives them a new potential way to grow their business model.


 Bagels, Bagels, and More Bagels

Ize’s serves breakfast and lunch everyday. Stop in to get a delicious bagel sandwich, deli sandwiches, or their delicious challah french toast. Ize’s also has great catering options for both breakfast and lunch for office parties, meetings, or any other occasion you want. They also offer wholesale bagels for hotels, government agencies, and cafeterias and/or other large gatherings. Check out Ize’s for any or all of your breakfast/lunch needs!