Rebranding Proposal at Next White Flint Downtown Advisory Committee Meeting

Rebranding Proposal at Next White Flint Downtown Advisory Committee Meeting

Next Tuesday, the White Flint Downtown Advisory Committee will take up the proposal for the rebranding of the White Flint district. Here is Ken’s update:

The White Flint Downtown Advisory Committee will consider a proposal to co-brand the area around the White Flint Metro Station and nearby Twinbrook Metro Station (see map) as one business district. As reported by Bethesda Beat, the newly combined area could enable joint marketing and maintenance of the areas.

The White Flint Downtown Advisory Committee was commissioned by the County Executive and County Council to begin planning for the establishment of a nonprofit entity similar to the Bethesda Urban Partnership. The committee is working on several interim projects including weekend maintenance, beautification of Rockville Pike, and a destination website.

The White Flint Downtown Advisory Committee will hold a meeting at the North Bethesda Marriott Hotel and Conference Center on Tuesday, June 10th at 8 am at their next meeting. If you would like to attend the meeting, please email the B-CC Regional Services Center as soon as possible. Space will be tight at the meeting.

Rebecca Hertz

Website:

Rebecca Hertz is the Assistant Executive Director of Friends of White Flint. She received her Bachelor’s Degree in International Development and Social Change from Clark University, Worcester Massachusetts in 2012. She completed her Master’s Degree from Clark University, as well, in Community Development and Planning in 2013. She is interested in how built environments impact the health and growth of communities. Prior to this role, she worked as a youth worker and mentor for several non-profit organizations in Maryland and Massachusetts. She grew up in Rockville, MD and has recently moved back to the region.

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