“The Power of Uniqueness”

“The Power of Uniqueness”

Creating a sense a place is extremely important for a community like Pike District. We want to make this place a distinctive destination, a place people want to come explore, live, work, and play.

Ed McMahon, an Urban Land Institute fellow, gave this inspiration TEDx Talk about creating a community with a unique sense of place in this new economy.

At one point,  McMahon says “The more any community … looks just like every other community, the less reason there is to go there. On the other hand, the more a community enhances its distinctiveness that’s natural, architectural, cultural, artistic…the more people want to go there.” This speaks directly to the elements we are bringing to our community. It is true that place matters!

Check out the video below!

Rebecca Hertz


Rebecca Hertz is the Assistant Executive Director of Friends of White Flint. She received her Bachelor’s Degree in International Development and Social Change from Clark University, Worcester Massachusetts in 2012. She completed her Master’s Degree from Clark University, as well, in Community Development and Planning in 2013. She is interested in how built environments impact the health and growth of communities. Prior to this role, she worked as a youth worker and mentor for several non-profit organizations in Maryland and Massachusetts. She grew up in Rockville, MD and has recently moved back to the region.

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