Urban Land Institute to provide recommendations on Pike District branding

The Urban Land Institute, an urban planning nonprofit, will join the White Flint Downtown Advisory Committee today to lead a Technical Assistance Program to discuss how to brand the developing area around the White Flint Metro station as the Pike District. The name Pike District was chosen by a group of developers, businesses and residents in 2014, but isn’t widely used by locals yet. The panel’s goal is to propose a number of recommendations to help brand and identify the Pike District.

Many Friends of White Flint board members and Friends of White Flint executive director, Amy Ginsburg, will be participating in the ULI Technical Assistance Panel today and tomorrow.