It’s official!

Montgomery County Executive Elrich Submits Letter to WMATA Requesting White Flint Metro Station to be Renamed ‘North Bethesda Metro Station’

Last week, Montgomery County Executive Marc Elrich submitted a letter to the Washington Metropolitan Area Transit Authority (WMATA) requesting the renaming of the White Flint Metro Station to be named the “North Bethesda Metro Station.”

Beginning in 2020, the County collaborated in station retitling efforts with the Greater Bethesda Chevy Chase Chamber of Commerce, the Friends of White Flint, the White Flint Downtown Advisory Committee, and other community leaders. A public meeting, sponsored by the above groups as well as the County Executive and the District One Councilmember Andrew Friedson, was held on March 31, 2021 where the new designation of “North Bethesda” was selected.

“The development of the North Bethesda Metro Station is not only critical to the future economic growth of Montgomery County but the entire state and region,” said County Executive Marc Elrich. “Thanks to our State Delegates in Districts 16 and 18, we have secured $250,000 toward the renaming costs. In addition, the County will contribute $50,000, and there is a commitment that remaining costs will be paid by the key property owners in the immediate vicinity of this station. The choice of ‘North Bethesda’ was the consensus of this community. I expect for generations to come the name ‘North Bethesda’ will be known as an epicenter in the bio/life sciences and quantum computing industries supported by private sector companies, academics, and federal agencies developed in a 21st-century sustainable and equitable location.”

“The Metro station is crucial to the viability of this area and our community’s vision for it,” District 1 Councilmember Andrew Friedson said. “We need a Metro station that reflects that vision and helps our economic development, regional competitiveness, and placemaking efforts so the Pike District and North Bethesda becomes an even more vibrant, walkable, and livable destination.”

“The entire Montgomery County House and Senate Delegations recognize the economic potential of ‘North Bethesda.’  Rebranding the Metro station is crucial to achieving that success and we were pleased to fight to obtain that state investment,” said Marc Korman, Delegate from District 16.

In 2010, Montgomery County completed a comprehensive update to the White Flint Sector Plan. Since that time, much has changed in North Bethesda including the former White Flint Mall which was dismantled between 2017 and 2020. A key goal for the community – both residential and business – is identity; and White Flint is no longer a relevant name or term used.

“Friends of White Flint believes the name ‘North Bethesda’ honors the history of this remarkable neighborhood and heralds a spectacular future as a walkable, transit-oriented, vibrant community,” said Amy Ginsburg, executive director of Friends of White Flint.

“Renaming the Metro station has been an imperative goal of the White Flint Downtown Advisory Committee to support current and future branding efforts of both the Pike District and greater North Bethesda,” said White Flint Downtown Advisory Committee Chairperson Andy Shulman. “We are pleased with the consensus amongst community, government and property stakeholders around the name ‘North Bethesda’ for the station.”

You can also read the media coverage:

WTOP: Montgomery Co. executive seeks name change for White Flint Metro stop

Bethesda Beat: Elrich supports ‘North Bethesda’ as new name for White Flint Metro station

Washington Business Journal: Montgomery County looks to rename White Flint Metro station

Events this weekend at NoBe Market

Join NoBe Market this weekend for not one, but two FREE interactive and outdoor experiences on the plaza! Start your Saturday off with an Outdoor Yoga Flow with ExtendYoga followed by a Mommy + Me Movement class by My Gym Potomac featuring music for the little ones to play in a fun, physically engaging environment!

Mommy + Me

Join NoBe Market and local fitness center for kids, My Gym Potomac on May 15th for an outdoor Mommy + Me Movement and Music class! Gather your little ones for a class filled with exciting outdoor activities on the plaza! This class is suited for little ones from ages three to six years old with other ages welcome when accompanied by parent support. My Gym Potomac will guide you and your rascals through an hour full of movement and music in a fun, physically engaging environment! This space is safe for children to feel supported when participating and leaving with a smile on their faces ready for nap time. Learn more by clicking here.

Outdoor Yoga

Join Extend Yoga to kick off our popular Outdoor Yoga Series on the plaza on May 15th at 9:00am! Focus on linking conscious breath while awakening your strength, energy, and flexibility in a FREE* 50min yoga flow! This class welcomes all levels from non-yogis to advanced yogis. Learn more by clicking here.

Tomorrow night – Community Kickoff Meeting for the Pike District Connector

Wednesday, April 28, 7-8 pm

Join the Montgomery County Planning Department and Friends of White Flint for a community kickoff meeting for the Pike District Connector on April 28 (7-8 pm). The Connector is a temporary, one-mile pathway on the west side of the Pike District that will link the Bethesda Trolley Trail to the Montrose Parkway Trail. As part of this project, the Better Block Foundation will activate hubs at several intersections along the Connector with seating, artistic elements, and planters. Better Block is a nonprofit that educates, equips, and empowers communities and their leaders to reshape and reactivate built environments to promote the growth of healthy and vibrant neighborhoods. The Planning Department previously worked with Better Block for the White Flint Placemaking Event in 2018 and the Burtonsville Placemaking Festival in 2019.

Please register in advance (https://montgomeryplanning.org/events/pike-district-connector-community-kickoff-meeting/), a meeting link will be shared the day of the event.

A Bethesda Beat article featuring our community meeting

From Bethesda Beat

Elrich seeks developer to build White Flint life sciences, tech campus

Montgomery County Executive Marc Elrich envisions a mix of bioscience companies, startups, technology companies and a university presence near the White Flint Metro station. But first, he needs to find a lead developer, he said.

Elrich described what he has in mind to more than 100 people who attended a virtual meeting Thursday night. The nonprofit organization Friends of White Flint, which advocates for the White Flint/Pike District, hosted the forum.

Elrich said the county has entered a memorandum of understanding with the Washington Metropolitan Area Transit Authority (WMATA) to develop land adjacent to the Metro station.

Elrich said the area is “perfectly positioned” for growth in life sciences and technology due to the site being close to federal agencies such as the National Institutes of Health, as well as its accessibility due to proximity to Metro’s Red Line and the Beltway.

“We’ve got the land. We’ve got the transportation. We’ve got the industry … and I’m willing to drive purpose-driven development,” he said.

Elrich said a focus on the life sciences and computing industries will help with job growth, which has been lacking in recent years compared to the Northern Virginia suburbs.

“In Montgomery County, we’ve been in a 10-year stall where virtually no jobs are coming to the county. And if you don’t have jobs, you’re not gonna get any housing built,” he said. “There aren’t people demanding housing. … And so, if we’re gonna get both of those things unstuck, we need to do something deliberate.”

Elrich said he is concerned about the net loss of private business in the county, as well as the fact that fewer people age 25 to 44 are choosing to live here.

“None of these are a good trajectory to be on,” he said.

Elrich said the aim is to ensure businesses that offer high-paying jobs come to the corridor.

“I do not need more minimum-wage jobs in Montgomery County. That is not gonna foster a lot of economic growth. It’s not gonna foster people who have the incomes who can live in the apartments that will be built,” he said.

When asked about potential tenants for the area, Elrich said he first needs to send a proposal to a developer. He said he is not sure of the timeline for getting a developer, but said it could potentially happen in six months.

“Unfortunately, I don’t control markets, but everybody tells me there’s interest. And I’m not talking about people I know casually. I mean, developers have said flat out there’s an interest in being here. So that to me is encouraging,” he said.

Elrich said three universities “expressed interest” in being partners for the project, but he did not say which ones. He said he is getting ready to talk with representatives with one of the universities for the fourth time.

Asked about the future held for the former White Flint Mall site, Elrich first said, somewhat lightly, “you’ll have to talk to Alan Gottlieb,” referring to the chief operating officer of Lerner Enterprises, an owner of the former mall site.

Elrich then added more seriously that he doesn’t see Gottlieb “sitting on the sidelines.”

“I’m sure that he’s talking to people who’ve been talking to people and is aware that there is a growing interest in life sciences for that area. And he is rather uniquely positioned in the sense that he has a boatload of land that he can configure,” Elrich said.

Join Marc Elrich at the FOWF Community Meeting Thursday night

Join Friends of White Flint for a fascinating presentation by County Executive Marc Elrich on his plans for an innovative biosciences campus at the White Flint metro station. The online meeting will be held Thursday, March 11, 7:00 pm. Register for the meeting by clicking here.

See and share the invitation at: http://www.whiteflint.org/wpx/wp-content/uploads/2021/02/FOWF-Community-Meeting-March-11-4-1.pdf

More than 120 people have already registered. Don’t miss out — register today!

Join us for an online community meeting with County Executive Marc Elrich

Join Friends of White Flint for a fascinating presentation by County Executive Marc Elrich on his plans for an innovative biosciences and quantum computing campus at the White Flint metro station. The online meeting will be held Thursday, March 11, 7:00 pm. Register for the meeting by clicking here.

See and share the invitation at: http://www.whiteflint.org/wpx/wp-content/uploads/2021/02/FOWF-Community-Meeting-March-11-4-1.pdf

One last chance to support Friends of White Flint in 2020

Friends of White Flint makes sure you are informed about everything happening in our area, and we advocate for a transit-oriented, walkable neighborhood. Whether it’s working for pedestrian improvements, supporting local businesses and placemaking initiatives, testifying on policies that affect us, or educating the community, Friends of White Flint strives to create the vibrant community we all want.

Will you make a donation to support our essential work? Whether it’s $10 or $100, we are incredibly grateful for your contribution. Click here to make your donation easily and safely.


Friends of White Flint had a surprisingly busy year advocating for pedestrian improvements, tracking the Western Workaround, testifying on the new growth policy, supporting local business,  nurturing relationships with elected and government officials as well as with residents, creating a new improved website, and keeping the community informed about what’s happening in our community through online meetings, social media, our daily blog, and our weekly e-newsletter.— one of our most important tasks.

This year we enjoyed tangible progress in the fulfillment of the White Flint sector plan:

  1. Foulger Pratt and Promark started construction of its East Village apartments on Nicholson Lane.
  2. LCOR is ready to open its Arrowwood apartments near Harris Teeter.
  3. Willco continues to move its Wilgus Tract/Northpark at Montrose project through the Planning Board approval process.
  4. Federal Realty is leasing its new office building and even opening a new restaurant at Pike at Rose.
  5. The Planning Department is focused on the White Flint area with its Advancing the Pike District initiative. (Please visit our blog for an update.)
  6. Finally — after years and years and years of advocating — we’re going to see the elimination of the hot right/slip lanes at Old Georgetown Road and Route 355.
  7. The Western Workaround project is considerably further along than in 2019 as we create a grid of streets, sidewalks, and bike lanes in the Pike District.
  8. The new Growth Policy/Subdivision Staging Policy is favorable to smart growth construction and eliminated the dreaded moratorium.
  9. Placemaking efforts, including drive-in movies,  Market Park, and other initiatives, were launched this year in response to the pandemic.
  10. Beach Drive opened to pedestrians and cyclists every weekend. (Yes, technically not within our borders but darn close.)

I’d also like to share just a couple of email snippets I’ve received over the year that demonstrate the importance of Friends of White Flint in the transformation of our neighborhood into a walkable, vibrant, smart growth hub:

“Thank you, Amy. Your call paid off, the entrance to the trail at Woodglen and Edson looks great. I hope this is a new beginning and we can all work to keep it looking great.” Resident Member about our work getting MCDOT to clean up the Trolley Trail.

“Thanks so much for the excellent newsletter. I was very interested in the maps – so much so that I went to the video to see the original pictures. Your coverage is top notch.”Resident Member 

“By the way, thank you for all your great efforts in keeping Friends of White Flint in the spotlight, staying on top of current events and actions, and coming up with great agendas for community meetings.  You do an awesome job and we do appreciate you!!!”Resident Member

Thank you for your support!

Actually, 2020 Was A Good Year For White Flint, Despite The Pandemic

2020 —  what a year!  A very short sentence that’s bursting with anxiety, Zoom calls, Covid restrictions, elections, and chaos. Friends of White Flint, despite the pandemic and its economic fallout, successfully pivoted so we could continue our essential advocacy and education work without interruption. 

Tracking the Western Workaround, advocating for pedestrian improvements, speaking at the North Bethesda rotary via Zoom, testifying on the new growth policy, supporting local business,  nurturing relationships with elected and government officials as well as with residents, creating a new improved website, etc.– Friends of White Flint had a surprisingly busy year. And of course, one of our most important tasks — keeping the community informed about what’s happening in our community — continued through online meetings, social media, our daily blog, and our weekly e-newsletter.

This year we enjoyed tangible progress in the fulfillment of the White Flint sector plan:

  1. Foulger Pratt and Promark started construction of its East Village apartments on Nicholson Lane.
  2. LCOR is ready to open its Arrowwood apartments near Harris Teeter.
  3. Willco continues to move its Wilgus Tract/Northpark at Montrose project through the Planning Board approval process.
  4. Federal Realty is leasing its new office building and even opening a new restaurant at Pike at Rose.
  5. The Planning Department is focused on the White Flint area with its Advancing the Pike District initiative. (Please visit our blog for an update.)
  6. Finally — after years and years and years of advocating — we’re going to see the elimination of the hot right/slip lanes at Old Georgetown Road and Route 355.
  7. The Western Workaround project is considerably further along than in 2019 as we create a grid of streets, sidewalks, and bike lanes in the Pike District.
  8. The new Growth Policy/Subdivision Staging Policy is favorable to smart growth construction and eliminated the dreaded moratorium.
  9. Placemaking efforts, including drive-in movies,  Market Park, and other initiatives, were launched this year in response to the pandemic.
  10. Beach Drive opened to pedestrians and cyclists every weekend. (Yes, technically not within our borders but darn close.)

I’d also like to share just a couple of email snippets I’ve received over the year that demonstrate the importance of Friends of White Flint in the transformation of our neighborhood into a walkable, vibrant, smart growth hub:

“Thank you, Amy. Your call paid off, the entrance to the trail at Woodglen and Edson looks great. I hope this is a new beginning and we can all work to keep it looking great.” Resident Member about our work getting MCDOT to clean up the Trolley Trail.

“Thanks so much for the excellent newsletter. I was very interested in the maps – so much so that I went to the video to see the original pictures. Your coverage is top notch.”Resident Member 

“By the way, thank you for all your great efforts in keeping Friends of White Flint in the spotlight, staying on top of current events and actions, and coming up with great agendas for community meetings.  You do an awesome job and we do appreciate you!!!”Resident Member

Friends of White Flint makes sure you are informed about everything happening in our area, and we advocate for a transit-oriented, walkable neighborhood. Whether it’s working for pedestrian improvements, supporting local businesses and placemaking initiatives, testifying on policies that affect us, or educating the community, Friends of White Flint strives to create the vibrant community we all want.

Will you make a donation to support our essential work? Whether it’s $10 or $100, we are incredibly grateful for your contribution.

Click here to make your donation easily and safely. Thank you so much for your support!

Will you support our education and advocacy?

Friends of White Flint, despite the pandemic and chaos of 2020, continues to make sure you are informed about everything happening in our area and to advocate for a transit-oriented, walkable neighborhood. Whether it’s working for pedestrian improvements, supporting local businesses and placemaking initiatives, testifying on policies that affect us, or educating the community, Friends of White Flint strives to create the vibrant community we all want.

We know it’s been a rough year for many people and businesses, but if you can, will you make a donation to support our essential work? Whether it’s $10 or $100, we are incredibly grateful for your contribution.

Click here to make your donation easily and safely. Thank you so much for your support!