Friends of White Flint and Amy Ginsburg are featured in a podcast!

Friends of White Flint Executive Director Amy Ginsburg had the privilege of being interviewed by Jordan Cooper for his Public Interest Podcast. Here is the link if you’d like to hear Amy and Jordan talk about the redevelopment of the Pike District and Amy’s career in the nonprofit/public service sector.

A Compliment for Friends of White Flint

We don’t like to brag, but brag we shall.

NAOIP Development Magazine recently published an article about how developers and others can use social media to communicate and advocate. They said Friends of White Flint was a notable leader in this area and was highly successful in its use of social media, blogs, and websites to communicate and educate.  You can read the whole article by clicking here, but we’ll share one awesome tidbit:

“The White Flint/Rockville Pike story — the neighborhood has since been rebranded as the “Pike District” — offers a step-by-step guide to the use of social media tools along with traditional communication methods throughout the development process….Sharon Panelo, a leading independent social media and business strategist based in New York, appraising the Friends of White Flint website, comments that “the copy and the branding look genuine, authentic; the business voice comes across as human. This is nontypical, and not easy to do.”


The Pike District (and our executive director) Featured in Washingtonian Magazine

Why, yes, it is kind of cool to wake up and find executive director Amy Ginsburg and Friends of White Flint quoted in Washingtonian Magazine.

“Stable doesn’t mean stagnant. Just look at what’s happening in some of Montgomery County’s most family-friendly communities. Take Zip code 20852, between Bethesda and Rockville proper, where the median home price was $397,850 last year and, on average, has fluctuated less than 1 percent over the past decade. Even though its real-estate prices haven’t, the neighborhood has changed drastically. In the last few years, county planners have torn down many of Rockville Pike’s aging strip malls and replaced them with mixed-use developments with modern features. The idea was to lure millennials with the area’s easy walk to Metro and the notion that suburban living can be just as cool as anything in DC (or at least Arlington).

Younger residents are indeed moving there, but not necessarily to glitzy new properties like Pike & Rose, a complex of condos, shops, theaters, and cafes. Go a few blocks off the Pike and you’ll find 50-year-old subdivisions of single-family houses that are being bought up by young families for the usual reasons—they’re affordable and come with good schools and parks. Meanwhile, it’s often empty-nesters who spring for the new luxury high-rises.

Both demographics, though, are attracted to the fact that the neighborhood is now within walking distance of amenities that used to be reserved for urbanites. “Before, if you bought a house in Luxmanor or Garrett Park, all you got was a house and you had to drive down to Bethesda or up to Rockville,” says Amy Ginsburg, executive director of Friends of White Flint, which keeps track of the neighborhood’s redevelopment. “Now you have places to walk to—compelling places, terrific restaurants, gyms, public events.”



Friends of White Flint Discussed Rockville Pike at Bisnow Event

Friends of White Flint board member Brian Downie, Senior Vice President of Saul Centers and executive director Amy Ginsburg were part of the panel on the Future of Rockville Pike at the recent Bisnow conference, the Montgomery County State of the Market.

One of the hot topics of the conference was Marriott’s search for a new headquarters. County Executive Ike Leggett said at the Bisnow event, “First of all, Marriott is going to stay in Montgomery County. That is my promise.”  Amy Ginsburg told the 600-person audience, “In the Pike District, Marriott will be able to make the Pike District in their own image. I think that’s a really exciting proposition for a company, to be the centerpiece of a community.”

You can read more about real estate in the Pike District as described during the Bisnow conference at Bethesda Magazine and Bisnow. (Brian and Amy are quoted in the two articles. Pike & Rose and Friends of White Flint got some nice mentions, too.)


Friends of White Flint in the Post

FOWF in the Post

Bill Turque wrote an insightful piece in yesterday’s Washington Post about the perils and potential around cycling in Montgomery County. (And for the record, we think it’s a good piece not just because Friends of White Flint Amy Ginsburg was quoted in it.)

In the article, Montgomery County officials said, “The goal is to connect a system left fragmented by years of ad hoc planning in which riders can sail along for miles on bike lanes or off-road trails only to hit dead ends — or intersections with wide, high-speed roads that are exceedingly difficult to cross.”

Bicycles are an important part of multi-modal travel, especially in the Pike District, so we thank the Post for bringing attention to this important issue and support the County’s efforts to make our area more bike-friendly.

Good Luck Lindsay, Hello Amy!

Well, it took a week, but here are the photos from the fun-filled shindig at Del Frisco’s Grille last Tuesday to thank Lindsay Hoffman for her extraordinary service as executive director of Friends of White Flint and welcome new executive director Amy Ginsburg. We were honored to have council members Sidney Katz and Roger Berliner, Dee Metz of the County Executive’s office, Delegate Marc Korman, Deputy Director of the Planning Department Rose Krasnow, and many other important stakeholders and members attend.

Speaking of Del Frisco’s Grille, don’t forget — anyone who gives $25 or more to Friends of White Flint will receive a $10 gift card to Del Frisco’s Grille that expires March 31st. It’s only while supplies last, so make your donation today by clicking this link.